New Ideas for Promotional Signs
February 15, 2020
Promotional signs are important and very efficient components of any marketing campaign, one of the strongest tools to build brand awareness through visual representation. However, your signage can work for you only if the design takes into consideration the specific features of visual advertising – according to the statistics, people only spend around 3 seconds looking at advertising signage, so that is the timeframe available for your signage to attract attention and to convey your message. If you are currently working on new signage design to launch an important new promotion, here are some creative ideas for you.
Combine Sign Types, but Maintain Consistent Design
Staying consistent in your usage of design components is essential for the success of your promotion. You can use an A-frame sign at the door of your shop or of the store that sells your products, then use hanging signs to consolidate the information conveyed at the door and then stickers with the same design, but of varying sizes at the shelves. The method will allow you to attract your customer’s attention for 3 seconds with each of your signs.
Use Mats and Floor Signs
Some experts argue that whatever is on the floor loses advertising value, but others consider floor signs to be among the most efficient advertising tools. As people are more used to looking downwards than upwards, even though most signs invite them to look up, floor signs are, as a matter of fact, very efficient tools that can lead your potential customers to your shop door or to the store shelf where they are displayed.
The Benefits of Banners
In the past, banners were made from sensitive materials and their frames were not very sturdy either. Fortunately, modern manufacturing technologies use materials that eliminate the fragility and the instability factor and create banners that stay in place even in strong winds and that are not affected by rain, snow, heat, frost and harsh sunshine. A modern mesh banner will not get damaged or fade, allowing you to use them efficiently for long-term promotions as well.
Backlit Signs – A Complex and Very Efficient Solution
Backlit signs might be a little more expensive than the signs that don’t use electricity, but they are attractive in a modern and elegant way and will help a lot with your branding efforts. These special, illuminated signs can be used for guiding customers towards your business as well as on your product stands.
Choose Your Colors Right
All the above sign types will probably include not only information conveyed through letters and numbers, but will also display your logo and your corporate colors. Even if your brand design uses pastel colors, make sure to use bright and eye-catching shades of your colors and choose the saturation depending the size and type of your sign. Make sure that contrast between the background colors and the colors used for the lettering do not hinder readability and test your solution on a prototype sign to have the chance to correct design mistakes in time.