Category: Business Marketing

The Beauty of Channel Letter Signs

channel letter sign company Denver CO

Channel letters are among the most attractive types of signage – the custom-made letters manufactured from metal or plastic can be used outdoors, on the exterior of commercial buildings as well as indoors, to highlight specific areas and to provide information to customers. The beauty of using channel letters lies not only in their aesthetic appeal – they can efficiently fulfill all the roles of signage, including informative, establishing and consolidating brand image. Here are some further benefits of using the solution.

Durability

The materials used for the channel of this type of lettering include plastic or metal, usually aluminum because it is rust proof. Whatever material solution is chosen, your channel letters will do your business long-lasting service and will be able to withstand almost any weather, from heat and cold to rain, snow and wind.

Low Maintenance

The materials used for making channel letter signs are all resistant to the elements as well as to impact, they maintain the texture of their surface as well as their color without requiring any special maintenance. Your channel lettering will need some cleaning, ideally done regularly and if you use illuminated signage, your LED lights or neon will need to be replaced eventually, but the types of lights used for channel letters is very long-lived, so you can rely on your lights for thousands of hours of operation.

Energy Efficiency

You can use channel letters without illumination, but for more impact, you can also choose channel letters that are lit with energy-efficient lighting, such as LED lights. The light sources can be installed either to the front of the letters or to the back, behind the letters so that the light that they emit hits the back of the letters and create a halo effect. The LEDs used with channel letters are very efficient and they emit a very bright light, suitable for making your lettering visible even during the day and even when the sun’s rays hit the letters directly. LEDs are also very economical, their low energy needs make sure that your illuminated channel letters will be cheap to operate and friendly on the natural environment as well.

Aesthetic Appeal

According to a sign company Denver CO professional, channel letters are suitable for executing any design; any shape and any color can be used, even textures and special illumination solutions are available. Being custom-made, to the client’s exact specifications, channel letters can feature corporate logos as well as text in a unique, attractive way that grabs attention like no other signage solution. The three-dimensional nature of these signs add even aesthetic appeal and it also multiplies the design solutions that you can use with your channel letter signage, such the combination of various styles for an eclectic and distinctive appearance.

An Efficient, High-Visibility Advertising Tool

Whether you have a small, local shop or you run a franchise business, your channel letter signage will promote your business in a very efficient way. The letters are great for impressing your customers with your professionalism, to inspire trust and to create a lasting memory.

 

New Ideas for Promotional Signs

Promotional signs are important and very efficient components of any marketing campaign, one of the strongest tools to build brand awareness through visual representation. However, your signage can work for you only if the design takes into consideration the specific features of visual advertising – according to the statistics, people only spend around 3 seconds looking at advertising signage, so that is the timeframe available for your signage to attract attention and to convey your message. If you are currently working on new signage design to launch an important new promotion, here are some creative ideas for you.

Combine Sign Types, but Maintain Consistent Design

Staying consistent in your usage of design components is essential for the success of your promotion. You can use an A-frame sign at the door of your shop or of the store that sells your products, then use hanging signs to consolidate the information conveyed at the door and then stickers with the same design, but of varying sizes at the shelves. The method will allow you to attract your customer’s attention for 3 seconds with each of your signs.

Use Mats and Floor Signs

Some experts argue that whatever is on the floor loses advertising value, but others consider floor signs to be among the most efficient advertising tools. As people are more used to looking downwards than upwards, even though most signs invite them to look up, floor signs are, as a matter of fact, very efficient tools that can lead your potential customers to your shop door or to the store shelf where they are displayed.

mesh banner

The Benefits of Banners

In the past, banners were made from sensitive materials and their frames were not very sturdy either. Fortunately, modern manufacturing technologies use materials that eliminate the fragility and the instability factor and create banners that stay in place even in strong winds and that are not affected by rain, snow, heat, frost and harsh sunshine. A modern mesh banner will not get damaged or fade, allowing you to use them efficiently for long-term promotions as well.

Backlit Signs – A Complex and Very Efficient Solution

Backlit signs might be a little more expensive than the signs that don’t use electricity, but they are attractive in a modern and elegant way and will help a lot with your branding efforts. These special, illuminated signs can be used for guiding customers towards your business as well as on your product stands.

Choose Your Colors Right

All the above sign types will probably include not only information conveyed through letters and numbers, but will also display your logo and your corporate colors. Even if your brand design uses pastel colors, make sure to use bright and eye-catching shades of your colors and choose the saturation depending the size and type of your sign. Make sure that contrast between the background colors and the colors used for the lettering do not hinder readability and test your solution on a prototype sign to have the chance to correct design mistakes in time.